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Business Details
21 Years
experience
Your Trusted Jewelry Store in Chino Hills for Bridal & Custom Designs
Since 2005, Diamond Design has established itself as a family-owned and operated full-service jewelry store serving the Chino Hills community. Our commitment to personalized service and high-quality craftsmanship has earned us recognition as the #1 Independent Jeweler in the Inland Empire for three consecutive years and the top jeweler in Chino/Chino Hills for five years. We specialize in bridal jewelry and custom designs, working exclusively with U.S.-based designers to ensure exceptional workmanship and unique pieces that reflect individual styles. Our non-commissioned sales team prioritizes long-term client relationships over transactional interactions, fostering trust and satisfaction. With over 25 years of international diamond expertise, we hand-select diamonds based on visual excellence rather than certificate metrics, guaranteeing superior sparkle and value.

Our dedication extends beyond commercewe actively support local schools, charities, and community events through donations and partnerships. As a neighborhood jeweler, we maintain seven-day-a-week availability while preserving the boutique-level attention that distinguishes us from corporate chains. Our philosophy combines traditional service values with modern design sensibilities, creating a welcoming environment where customers feel valued rather than pressured. Through meticulous curation of collections and emphasis on ethical sourcing, we ensure every purchase represents both personal significance and enduring quality.
Services
Bridal Jewelry Custom Design Diamond Selection Jewelry Repair Wedding Bands
Details
  • Year established: 2005
Highlights and features
  • Family-owned since 2005 with 25+ years of diamond expertise
  • Non-commissioned sales team focused on personalized service
  • Voted #1 Independent Jeweler in the Inland Empire (3 years)
  • Hand-select diamonds based on visual excellence, not certificates
  • Community-focused with 300+ local event participations
What people say
Exceptional customer service Stunning craftsmanship Personalized approach Timely service Highly recommend
Services
Bridal Jewelry
Specializing in engagement rings and wedding bands, we offer curated collections from U.S. designers and custom options. Our bridal jewelry combines traditional craftsmanship with modern aesthetics, featuring conflict-free diamonds and precious metals. Each piece undergoes rigorous quality checks to ensure lasting beauty and durability.
Custom Design
Our custom design service transforms personal stories into unique jewelry pieces. Clients collaborate directly with our certified designers through a multi-step process that includes concept development, material selection, and prototype creation. This service caters to individual preferences while maintaining strict quality standards.
Diamond Selection
With over 25 years of diamond expertise, we hand-select stones based on visual excellence rather than certification alone. Our inventory includes both natural and lab-grown diamonds, all graded using the GIA 4Cs system. Customers receive detailed guidance to make informed purchasing decisions.
People
Homeira Ghassemi
Certified Diamontologist
With decades of diamond expertise, Homeira leads our team in curating high-quality stones and guiding clients through the selection process. Her commitment to ethical sourcing and visual excellence shapes our inventory standards.
Atila Ghassemi
GIA Certified Diamontologist
Atila brings GIA-certified expertise to our diamond evaluation process, ensuring every stone meets rigorous quality benchmarks. He specializes in educating customers about diamond characteristics and value factors.
Questions
Do you offer custom jewelry design services?
Yes, our custom design service allows you to create personalized pieces through a collaborative process with our certified designers.
What types of jewelry do you specialize in?
We specialize in bridal jewelry including engagement rings and wedding bands, while also offering fashion jewelry and diamond selections.
Are your diamonds ethically sourced?
All our diamonds undergo strict ethical sourcing protocols, with both natural and lab-grown options available.
Do you provide jewelry repair services?
Yes, we offer maintenance and repair services for various jewelry types, performed by our experienced technicians.