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Business Details
37 Years
experience
Your Dream Wedding Starts Here
Special Event Boutique & Bridal is a family-owned bridal and formal wear store serving Alexandria, MN and surrounding areas. With over 30 years of experience, our certified bridal consultants prioritize personalized service, helping clients discover their dream wedding attire through a curated selection of 450+ dresses. We specialize in creating lasting relationships with our clients, offering comprehensive solutions for weddings and special events. Our commitment to excellence extends to tuxedo rentals, bridesmaids dresses, and accessories, ensuring every detail aligns with our clients' visions.

We pride ourselves on fostering meaningful connections with our community while maintaining a reputation for exceptional customer service. Our team's expertise in formal wear and dedication to client satisfaction have made us a trusted choice for generations of families. We continuously strive to improve our offerings, combining tradition with modern trends to meet evolving client needs. Our mission remains centered on putting people first, delivering superior value, and celebrating life's milestones with integrity and care.
Services
Bridal Dresses Tuxedo Rentals Bridesmaids Dresses Mother of the Bride Dresses Prom Dresses Wedding Accessories Formalwear Rentals Private Appointments Event Consultations Dress Alterations
Details
  • Year established: 1989
Highlights and features
  • We offer over 30 years of experience in bridal and formal wear.
  • Our certified consultants provide personalized, pressure-free service.
  • We maintain a curated selection of 450+ wedding dresses.
  • We provide free groom tuxedo rentals with 5+ rentals.
  • Our team serves clients across Central Minnesota.
What people say
Absolutely stunning Best in the business Exceptional staff Stress-free experience Perfect dress
Services
Bridal Dresses
We offer an extensive collection of over 450 wedding dresses, featuring diverse styles, fabrics, and designer options. Our certified consultants provide personalized fittings to help brides find their perfect match. Every gown selection includes expert styling advice and accessory coordination for a cohesive bridal look.
Tuxedo Rentals
Our tuxedo rental service includes designer brands like Ralph Lauren and Kenneth Cole for weddings, proms, and corporate events. We offer free groom rentals with 5+ rentals and complimentary fittings for the entire wedding party.
Bridesmaids Dresses
We provide coordinated bridesmaids dress selections with multiple styles and color options. Our consultants assist in matching the bridal theme while ensuring comfort and style for the entire bridal party.
Mother of the Bride Dresses
Our curated collection includes elegant dresses for mothers of the bride/groom, featuring sophisticated styles that complement wedding themes. We offer personalized fittings to ensure appropriate attire for special family moments.
Prom Dresses
We carry seasonal prom dress collections with trendy and classic designs. Our consultants help students select standout styles while offering accessory coordination and budget-friendly options during special promotions.
People
Jackie Lanoue
Owner
Jackie Lanoue founded Special Event Boutique & Bridal with a vision to create a family-centered business serving Central Minnesota. She prioritizes building personal connections with brides, ensuring their wedding day dreams become reality through attentive service and expert guidance.
Questions
How do I schedule a bridal appointment?
Complete our online appointment request form or call (320) 762-0633 during business hours. We offer private appointments outside regular hours upon request.
Do you offer tuxedo rentals for weddings?
Yes, we provide tuxedo rentals with free groom rentals when renting 5+ tuxedos. Our collection includes designer brands and complimentary fittings for the entire wedding party.
What types of payment do you accept?
We accept major credit cards, cash, and checks. Payment plans are available for large orders with prior approval.
Can I find plus-size wedding dresses?
Yes, we carry extended size ranges in our bridal and bridesmaids collections. Our consultants help all clients find flattering styles that match their vision.
Do you serve clients outside Alexandria?
We serve clients throughout Central Minnesota, offering delivery options for fittings and special events outside our immediate area.